Welcome Irresistible Podcasters!
I’ve put together this landing page just for you, since you’re already part of my course and have some interest in podcasting.
As you’ve probably noticed, podcasting is a ton of work
From deciding what kind of show you’re going to create, to getting the launch right, to all the technical bits that go into maintaining a consistent and high-quality show. It’s complicated. It’s technical. It’s time consuming.
But, it doesn’t have to be.
No legwork required
What if all you had to do was record your show and let experienced podcasters handle everything else. Yes, literally everything.
That’s what Podcast Royale does.
We help people just like you take all the friction out of launching and growing a podcast that actually achieves your goals.
You focus on recording great episodes, and we handle all the editing, production, publishing and even marketing.
Here are few ways podcasting can help you engage your existing customers and generate new leads at the same time.
Instant expert status
Regardless of the “kind” of podcast you create, the simple act of having a podcast establishes you as an expert in the eyes or your audience and potential customers. The same way blogging did 15 years ago. Your audience will get your best, first-hand knowledge and insight, and view you as an expert. This is unique to the podcasting medium and why, in 2018, podcasting is the best form of marketing in which your business can engage.
Build real relationships with your customers (and potential customers)
People connect with podcasting in a way they don’t with any other medium. Unlike written content, videos, social media campaigns or traditional advertising, podcasting is the only medium that can be consumed while doing other things.
The importance of this can’t be understated. All other form of marketing require a customer to stop what they’re doing and give you their attention. But not podcasting. In fact, most listeners have said they often listen while exercising, running errands or even while getting ready for their day.
What does this mean for you?
It means that listeners form a “relationship” with you. A unique, and often subconscious, connection to your voice and the things you’re telling them. I don’t think I have explain how valuable this is from a marketing perspective.
You become, in a sense, a soundtrack to their lives, whether in the car, on flights, or elsewhere. Who do you think they’re going to think of as soon as a need arises?
Get found in more places
Apple currently owns the podcasting distribution market, though Google, Spotify and others are growing. This means that iTunes has become a powerful search engine where more potential customers can find you. And given the ratio of podcasts to blogs, it’s much easier to be “discovered” in iTunes than through a random Google search. The other directories are still important, though, which is why we’ll set up your show to be syndicated to tall of them.
Take advantage of YouTube (the world’s No. 2 search engine)
Like iTunes, YouTube is basically a giant search engine. Cross-posting your podcast episodes to YouTube will increase your visibility and aid in general Google searches as well.
Improve the value and SEO of your website
Unlike publishing on platforms owned by other companies (e.g. Medium), all of your audio, show notes, blog articles, transcripts, etc. will be published to your own website. This is a great way to increase on-site SEO and get visitors to stick around. You’ll also see the added benefit of being found in Google for search terms related to the topics of your show.
Biz Dev on Steroids
Podcasting is a great way to establish relationships with influencers in your industry and even potential customers. Invite them on to your show. You’d be shocked at how easy it is to get people to give you an hour of your time if it’s for a podcast. And the conversations you’ll have are gold as a first-step in building a relationship that provides value to your guest and your listeners.
Reusable content for your other marketing channels
Need more ideas for your written content, blog articles or lead magnets? Your podcast is a treasure trove of content ideas that can be repurposed on your website and across all your social platforms.
How does it work?
We start with a free consultation to get a sense of your business, your familiarity with podcasting and your marketing goals. Then we’ll suggest a package of services best suited to your specific needs.
Once your show is launched, we take care of all the legwork.
For most clients, the process goes something like this:
- We’ll help you with everything you need to start recording and creating your show. We’ll create a launch plan, a customized gear guide, setup your website and hosting, and do all the branding (show artwork, music, intros/outros, etc.)
- Every time you finish recording an episode, you’ll drop your audio in our shared DropBox folder.
- Our audio engineers will edit the episode, add intros/outros, music, bumpers, ad reads, etc. and export a high-quality MP3.
- Our writers will create high-quality show notes to publish with the episode, including any links that were mentioned and timestamps to important parts of the episode.
- We upload the episode to your podcast host (which we’ll also set up for you), create the episode post in your website, write the show notes, optimize for SEO, and schedule it to publish.
- Optional: Depending on the plan you choose, we can also create:
- Featured images for each episode
- Tweetable pull quotes
- Audiograms for social sharing
- Full transcriptions
- Video versions of each episode for your YouTube channel
- Social posts for each episode
- Newsletters for each episode
When we said we remove all the friction of creating and growing a podcast, we meant it. If you don’t have a YouTube channel, we’ll create it. If you don’t have a newsletter or email list, we’ll create that too. We can be involved in as little or as much as you want. All while delivering the highest quality services in the podcasting industry.